PESO Model

In the dynamic world of public relations and marketing, a structured framework can make all the difference in creating cohesive and successful campaigns. The PESO model is one such framework that has gained popularity for its comprehensive approach to integrated communications. PESO stands for Paid, Earned, Shared, and Owned media, and it provides a structured strategy for PR and marketing professionals to leverage various channels effectively. In this article, we’ll explore the PESO model and how it can benefit your marketing efforts.