Sales Performance

The average cost incurred for each click on your ad. This is primarily used in pay-per-click (PPC) campaigns

The average cost incurred to acquire a new customer through digital marketing campaigns. CPA is calculated by dividing campaign costs by the number of customers acquired.

The total cost required to acquire a new customer, including marketing and sales expenses. CAC is a crucial metric for measuring the efficiency of marketing spend.

The percentage of users who click on a link or ad after seeing it. CTR is commonly used to measure the effectiveness of online 

The ratio of net profit generated from digital marketing campaigns to the total cost invested in those campaigns.

An estimate of the total value expected from a customer over the duration of their relationship with the company. It helps measure the long-term revenue potential from customers.

The average value of transactions or purchases made by customers. AOV is useful for planning revenue-boosting strategies

The percentage of customers who add products to their shopping carts but do not complete the purchase. This can indicate issues in the checkout process

Analyzing the customer journey through various stages of the sales funnel, from awareness to conversion, by measuring conversion rates at each stage

The percentage of customers who make repeat purchases. It indicates how well you retain existing customers.

The percentage of leads or prospects that convert into paying customers over time. This is particularly relevant in businesses with longer sales cycles

For email campaigns, metrics such as open rate, click-through rate (CTR), conversion rate, and unsubscribe rate are essential for measuring sales performance

If you conduct sales through social media platforms, you can measure performance using metrics such as ROI, direct sales, and conversions through social links